Search Ads

We help SMEs appear where intent is highest. Through paid search strategies built around real buying signals, bringing your ideal customers to your site when they’re ready to act.

  • Intent-led Campaigns
  • Conversion-Driven Optimisation
  • Budget Efficiency
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Details Pricing FAQs
Visibility is useless without relevance.

Why Most Search Ads Fail to Deliver.

Many SMEs waste money on search ads that attract the wrong audiences. Poor keyword strategy, misaligned landing pages, and unclear tracking turn campaigns into a guessing game that drains budget instead of producing predictable results.

Based on Real SME Engagements
Measurement

Success is measured by clicks instead of buying signals.

Traffic grows, but lead quality and conversion remain inconsistent.
Execution

Keywords are managed tactically, not strategically.

Ads attract attention without aligning to intent, cost, or downstream performance.
System

Learning resets instead of improving over time.

Without refinement and structure, performance plateaus as spend increases.

We make every click count by turning intent into conversion.

Intent-Led Campaigns That Capture Ready Buyers

We target high-intent audiences with personalised messaging that converts when it matters most, making it easier for your team to close qualified leads.
Because success in search isn’t just about traffic — it’s about timing.

Conversion-Driven Ad Optimisation

We continually refine your ads, copy, and landing page experience by testing what works, pushing performance further, and optimising every ringgit spent to drive stronger ROI.
Because clicks mean nothing if they don’t convert.

Strategic Spend for Profitable Growth

We plan every ringgit with intent, ensuring your marketing spend reaches its full potential, scales without waste, and drives growth across every campaign.
Because profitable growth begins with smarter spending decisions.

Search Ads (PPC) Pricing Packages

Most paid search campaigns focus on spend instead of intent. We structure search ads around real buying signals and ongoing refinement, ensuring budget is directed toward keywords and audiences that are more likely to convert.

Start

from RM1,500/month

Perfect For: SMEs starting paid search who want to test demand before committing bigger budgets.

Capturing high-intent demand without wasting budget on the wrong searches.

What’s included:
  • Intent-based keyword and campaign structure
  • Core ad copy aligned to search behaviour
  • Budget control and baseline performance tracking
Explore Search Ads Fit

Build

from RM2,500/month

Perfect For: Growing SMEs ready to turn search ads into a predictable acquisition channel.

Improving conversion efficiency through continuous optimisation.

What’s Included:
  • Ongoing keyword, bid, and copy optimisation
  • Landing page alignment to improve Quality Score
  • Performance tracking tied to leads and cost efficiency
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Deep

from RM3,800/month

Perfect For: Established SMEs spending consistently on ads and aiming to scale sustainably.

Using search as a revenue channel, not just a source of clicks.

What’s included:
  • Advanced intent segmentation across campaigns
  • Continuous testing across ads, landing pages, and funnels
  • Spend strategy aligned with CRO, analytics, and growth goals
Discuss Strategic Scope

Search ads deliver sustainable results when campaigns are structured around intent and learning, not just budget and clicks.

The Result for SMEs

Search strategies that attract qualified leads and reduce wasted spend.

– CPL
+ CTR
+ Conversion Rate
We build campaigns that connect data, intent, and design for delivering leads that convert and revenue that compounds.
FAQs Schedule a Call
Kevin did a great job redesigning my website and improving its visibility and enquiries. I really appreciate his commitment and support throughout the process. Faith Foo Faith Foo Counseling

Deep Insights

Execution systems that turn strategic direction into measurable, compounding performance.
  • Growth

    Why Sustainable Growth Is About Sequencing, Not More Channels

    Growth rarely fails suddenly. It starts strong, momentum builds, and…

Why Pixelake instead of a typical agency.

Freelancers and in-house teams are often tasked with isolated campaigns or short-term objectives, which leads to search ads being managed in silos. That usually results in rising spend without a clear understanding of how search interacts with other channels. We run search ads with a defined role in your wider marketing system, using search intent data to strengthen inbound and outbound performance across the funnel. This allows budget decisions to be informed by real buying signals, not assumptions, and ensures search contributes value beyond clicks alone.
Most SMEs start with the Build tier because it combines execution and optimisation from the start. Instead of testing blindly, this tier evaluates how search fits within your broader channel mix before locking keywords, bidding strategy, and ad messaging. That structure allows even smaller budgets to perform more efficiently, as decisions are guided by intent, relevance, and conversion potential rather than volume alone.
Search ads are designed to capture high-intent demand, so success is measured through acquisition-focused metrics such as qualified leads, cost per acquisition, and conversion rate. Benchmarks are set using industry standards and adjusted based on your business context. When campaigns exceed baseline performance while remaining profitable, that indicates search is doing its job as a demand-capture channel, not just a traffic driver.
Search ads do not work in isolation. They rely on a clear destination, such as a landing page or website, to turn intent into action. Without a place that explains value and guides decisions, spend accumulates quickly with little return. Search performs best when it feeds into a structured experience that reinforces relevance, trust, and next steps.
Search ads are not ideal for businesses without a basic inbound foundation in place. If there is no landing page or website to support user decision-making, campaigns struggle to convert efficiently. In these cases, it’s often better to address foundational gaps first before scaling paid search. We usually recommend a short audit to determine whether search is ready to perform within your current setup.

SMEs across Malaysia are already growing with Pixelake.

Traffic is easy to buy. Turning it into profit is not. Let’s maximise your ad spend.

Tell us about your business so we can personalise your growth plan.
How do you want to grow? (pick 1 or more)*